Digital & eCommerce

||  Website Development  ||

Website Development

Stonegate Village Homeowners’ Association Website

Stonegate Village Homeowners’ Association Website

Stonegate Village Homeowners Association Website

Role(s): Website Developer; Creative Director; Site Maintenance

Platform: HTML5; CSS; JavaScript; JQuery

Goal: Online site functions as community resource for news, events and documentation. The site also provides an online face for prospective buyers or renters.

Click for live website

 

AutoMotives Website

AutoMotives Website

Auto Motives Website

Project: Website Development and Re-launch

Role(s): Website Developer; Content Designer; Project Manager

Platform: CMS-based

Goal: A business/brochure, mobile-responsive website that promoted the services of renowned Lehigh Valley-based vintage automobile specialist Jed Rapoport.

Specs: Ability for the client to edit the site independently and also have blogging capability. Site was to be personality-focused.

Services Provided: Recommended platform to client. Conceived sitemap and project milestones. Developed site and performed creative services. Worked closely with Squarespace support and client’s previous host to migrate domain to new platform.

Click for live website

 

Custom T-Shirts Ink Website

Custom T-Shirts Ink Website

Custom T-Shirts Ink Website

Project: Website Development and Launch

Role(s): Creative Director; Website Designer; Content Co-Developer; Copy Writer and Editor

Platform: Shopify, Zipify Pages and Wufoo Forms

Goal: Retail site for custom garment-printing business.

Specs: In addition to promoting direct-to-consumer services, site needed to have component to promote custom webstores for fundraisers.

Services Provided: Executed project with team, following strict parameters on what functionality needed to be on site.

Click for live website

 

Isolator Fitness Website

Isolator Fitness Website

Isolator Fitness Website

Desktop view of Home Page.

Role(s): Assistant Creative Director; Site Maintenance; Content Contributor; Copy Writer and Editor; Research

Platform: Shopify, Zipify Pages and Wufoo Forms

Goal: Sell products; incentive purchases with limited time offers on special promotional pages; educate on brand with updated blog content

Click for live website

 

Salem UCC of Catasauqua Website

Salem UCC of Catasauqua Website

Salem UCC of Catasauqua Website

Desktop view of Home Page.

Project: Website Development and Launch

Role(s): Website Developer; Content Designer

Platform: Squarespace

Goal: A religious/non-profit, mobile-responsive website that educates the public about the church and informs members of news.

Specs: Ability for the client to edit the site independently, have church calendar, photo gallery, and blogging capability. Integrated with Google Sheets and Maps for contact and direction capabilities.

Services Provided: Recommended platform to client. Conceived sitemap and timeframe for deliverables. Developed site and performed creative services. Worked closely with Squarespace support to determine best solution for client and launch.

Click for live website

 

||  Email Marketing  ||

Email Marketing

Isolator Fitness Email Campaigns

Isolator Fitness Email Campaigns

Halloween Email Promotion

Halloween camaign series with savings incentive and cross-sell.

Veterans Day Email Promotion

Veterans Day camaign series with savings incentive and cross-sell.

Role(s): Creative Director and Page Layouts; Copy Writer and Editor; Research

Platform: Active Campaign

Goal: Develop campaigns, themed on holidays, current events or new product announcements. Create cross-sell opportunities for brand’s other products.

 

||  Social Media Promotion  ||

Social Media Promotion

KidStuff Coupon Books Social Media

KidStuff Coupon Books Social Media

Shipping Today Post
Super Mom Social Media Post
Popcorn Day Post
Pirate Day Post
King Tut Discovery Post
Labor Day Post
Fall 2018 Post
Sandwich Day Post

Campaign to promote KidStuff Coupon Books fundraising by focusing on value for schools and families, often tagging into current events for relevancy. Click to see full posts.

Role(s): Creative Director and Designer; Copy Writer and Editor; Research

Platform: Hootsuite; promoted across Facebook, Instagram and Twitter

Goal: Create organic engagement to spread awareness of brand.

Goal: Create organic engagement to spread awareness of brand.

 

||  Amazon.com Marketing  ||

Amazon.com Marketing

TopCoat Amazon.com Store

TopCoat Amazon.com Store

TopCoat Amazon Store

Role(s): Creative Director and Page Layouts; Copy Writer and Editor; Research

Goal: Develop store front and product pages (including standard image carousel, promotional video and upgraded A+ content) reflective of brand. Write copy to educate consumer on brand and explain how company products function with each other in maintenance cycle. Create cross-sell opportunities for brand’s other products.

Click for live Amazon.com store

 

Isolator Fitness Amazon.com Store

Isolator Fitness Amazon.com Store

ISOPASTA Store Page

topCoat_Store_800x505

Desktop view of Isolator Fitness’ Amazon.com Store ISOPASTA Page. Click for full preview of store front and product listing featuring A+ Enhanced Branding Content.

Role(s): Creative Director and Page Layouts; Copy Writer and Editor; Research

Goal: Develop store front and product pages (including standard image carousel, promotional video and upgraded A+ content) reflective of brand. Write copy to educate consumer on brand and explain how company products function with each other in maintenance cycle. Create cross-sell opportunities for brand’s other products.

Click for live Amazon.com store (please select ISOPASTA link in menu bar)

 

||  Mobile App Development  ||

Mobile App Development

KidStuff Coupon Books Mobile App

KidStuff Coupon Books Mobile App

KS_appWireframe

Adobe Xd Conceptual Wireframe

KS_appScreens

Screens as realized by strategic partner.

Project Manager and Lead UI/UX Conceptual Designer for KidStuff Coupon Book’s Mobile App.